Problem
At a Unicorn Food Tech Giant, performance conversations weren’t just about absolute numbers - they required context. Account Managers and city leads constantly needed benchmarks to show partners how they stacked up against peers or category averages. But they required manual SQL or analyst help & dashboards lacked flexible cuts, Also there was a governance risk when users tried to pull peer data they weren’t authorized to see. What should have been a daily habit was instead an ad-hoc, delayed, and compliance-heavy process.
Natural Language Comparisons
Account Managers typed simple questions like “Compare premium consumer contribution for Restaurant X vs Andheri average” and received instant, contextual benchmarks.
Secure Access with Row Level Security
Row-Level Security ensured Account Managers only saw benchmarks relevant to their portfolio - protecting sensitive peer data while still enabling meaningful comparisons.
Action-Oriented Benchmarking
Cimba not only showed gaps but suggested plays: “Restaurant X under-indexing by 8% vs city average in premium orders - suggest pushing high-ticket items via promos.”
Impact
Benchmarking, Now Simple & Effective.
Cimba made benchmarking effortless - giving every Account Manager the context they needed to drive partner growth and marketing efficiency, without delays or data risks.
10–15%
Improvement in marketing ROI from faster budget reallocations.
~25%
Higher performance on festival and event days, powered by accurate category and peer benchmarks.
