Problem
At a Fortune 500 Vacation Rental Marketplace, guest behaviors shifted constantly - length of stay shortened in urban markets, booking windows stretched in leisure destinations, and cancellations spiked during festivals. But these shifts were often detected too late. Analysts stitched together LOS, booking window, and cancellation data across multiple exports. By the time the picture was clear, behavior had already shifted again. This left opportunity on the table.
Live Trend Detection
Cimba continuously monitored LOS, booking windows, weekday vs weekend demand splits, and cancellation rates. For example: “In Barcelona, LOS dropped from 4.1 → 3.6 nights in the last 2 weeks; booking windows extended by 3 days for beach markets.”
Driver Identification
Behavior shifts weren’t just reported but explained: e.g., “LOS shortening in cities due to ADR increase above comps” or “Cancellations rising in coastal markets linked to duplicate festival bookings.”
Actionable Plays
Teams received direct recommendations such as LOS-based price curves, weekday fill campaigns, stay-extension offers, and stricter cancellation policies - with Cimba tracking the impact of each intervention in real time.
Impact
Driving Growth Through Customer Behaviour Insights
Cimba turned behavioral trends into a competitive edge, helping the company adapt to guests faster than the market.
10+ points
Increase in customer NPS, as offers highlighted the features customers prioritized (e.g., fast check-in for short urban stays).
~20%
Reduction in cancellation-related losses, as risky booking patterns were detected early and policies tightened in advance.
