Problem
A Fortune 500 Vacation Rental Marketplace operates across hundreds of cities worldwide, each with its own supply, demand, and seasonal dynamics. The challenge was not data visibility, but timeliness and granularity: in a fast-moving travel market, a dip in bookings or a surge in cancellations can’t wait for diagnosis. Ops reviews and market pulse tracking existed, but required heavy analyst effort. Regional leaders faced a prioritizing challenge in ranking which markets needed intervention. Reports were not ultra customisable in terms of info needed or frequency, making it difficult for managers to allocate limited resources.
City-Level RCA
Users asked questions like “Why did bookings fall in Paris last week?”. Cimba orchestrated diagnostics across demand, supply, pricing, reviews, and ops, then delivered structured outputs with suggested corrective actions.
Market Pulse View
Regional heads asked “Which 5 markets gained or lost momentum this week, and why?”. Cimba produced ranked heatmaps annotated with drivers - e.g., “Barcelona growth driven by festival demand surge; Lisbon slowdown due to cancellations from new hosts.”
Action-Linked Summaries
Weekly city briefs were auto-prepared with explanations and tactical plays (ADR adjustments, host nudges, promos), freeing analysts from repetitive RCA.
Impact
Sharper, Faster Responses
Cimba gave operations and regional leaders real-time diagnostic power - cutting delays, protecting revenue, and ensuring resources were directed to the markets that mattered most.
80%
Faster diagnostics, reduced from 2–3 days to minutes.
3x
ROI on Corrective actions compared to reactive measures taken after delays.
