Problem
At a Unicorn Food Tech Giant, hundreds of account managers and city leads engaged daily with restaurant partners who expected instant answers to business questions. Dashboards for orders, sales, and campaigns existed, but most partner queries were slightly custom and couldn’t be answered on the fly. Account managers had to juggle multiple dashboards, depend on analysts for ad-hoc queries, and often lost momentum in meetings while waiting for numbers. What should have been fast, data-driven conversations with partners instead turned into delays, follow-ups, and missed opportunities. The missing link wasn’t data availability - it was speed and accessibility
Natural Language Queries
Account Managers typed in plain English - “Orders for brand X yesterday in Koramangala & Indiranagar”, and Cimba returned the number instantly.
Flexible Comparisons
Time-based and portfolio queries like “Compare pizza orders this month vs last month in Ahmedabad” were answered on the fly without Excel or dashboard exports.
On-the-Fly Metric Definition
Advanced business users could define new metrics in Cimba as needs emerged. For example, creating a “traffic-mix impact” metric.
Impact
Scaling Insights
Business leaders saw Cimba as a way to scale insights without expanding BI headcount: every account manager now effectively had analyst-grade access to metrics.
~ 75%
Faster query turnaround, collapsing delays from hours to seconds.
8+ points
Increase in restaurant partner NPS, as account managers delivered faster, more insightful responses in conversations.
