“How do I optimize my Marketing Spend?’’ Without Cimba AI

Campaign Manager Logs Into Dashboard  Navigates multiple dashboards, viewing different insights to create a mental picture of how the campaigns are doing Sees something that is interesting, sends a slack message to a data analyst about it Data Analyst creates a ticket in Jira Data Analyst creates a ticket in Jira Data analyst manually writes SQL or Python code, returns answer (code disappears into the ether forever)Campaign Manager, seeing this, has another questionCycle repeats
Now that the campaign manager has all of the information, they plan to move budget from campaign A on Facebook, to campaign C on TikTok. Campaign manager opens facebook ad manager, navigates the UI, and adjusts the budget accordingly. Campaign manager opens TikTok ads, and adjusts the budget accordingly executes the appropriate task to make the change.

Metrics: 
‍Time Spent: 11 Days
People Involved: 2
UIs Navigated: 6

“How do I optimize my Marketing Spend?’’ With Cimba AI 

Campaign Manager Logs into CimbaAsks Cimba “how can I optimize my marketing spend?”Cimba automatically kicks off a workflow to anaylze key metrics from all advertising spend sources. Cimba returns these metrics to the user with visualizations and highlights. Cimba automatically summarizes its finding into a simple, easy to digest reportsCimba recommends actions to the campaign manager “you should move budget from Campaign A on Facebook to Campaign C on TikTok”.Campaign Manager asks Cimba “how would that impact my ROI, CPC, CTR, etc.”Cimba creates projections on these metrics and returns them to the campaign managerCampaign manager approves this action, and Cimba

Metrics:
‍Time Spent: 15 minutes
People Involved: 1
UIs Navigated: 1