Future of Data Products

In the realm of business and technology, the term "data product" has become increasingly prominent. Traditionally, data teams were seen as an extension of the IT department, primarily focused on generating reports and addressing ad-hoc queries. However, this perspective has shifted dramatically. Today, data is not just an auxiliary part of business operations; it's a cornerstone of growth strategy. Modern data teams have evolved to resemble product engineering teams, crafting data product requirement documents to strategically assess and measure impact. Stakeholders now play a proactive role, contributing requirements early in the process, ensuring these needs are incorporated in future iterations of data products. Similarly, upstream data producers, like software engineers, are tasked with maintaining data contracts to ensure seamless integration and functionality in downstream data pipelines.

The Variants of Current Data Products

Data products today manifest in various forms, serving as crucial tools in decision-making and business strategy. These include:

Data Models in Data Warehouses

These models serve as the structured foundation for storing and managing large volumes of data. They are designed to facilitate easy retrieval, analysis, and interpretation of data. Tools like dbt, airflow, etc, are used to create data models.

Dashboards in Data Visualization Tools 

These offer an intuitive and accessible way for business users to interact with data, understand trends, and make informed decisions. Data visualization tools like looker, tableau, etc. are used to build these dashboards. 

Interactive Data Apps 

These applications provide a more dynamic interaction with data, allowing users to manipulate and explore data in real-time. Tools like Streamlit, Hex, etc., are used to build these data applications. 

API Endpoints for Machine Learning Models

These serve as a bridge between complex ML algorithms and practical business applications. Tools like Sagemaker are used for these applications

Business Impact and Use Cases of Data Products

Data products have become indispensable in driving business decisions and strategies. Their impact spans across various domains, providing insights and aiding in key operational and strategic decisions. Here's an expanded view of how these data products influence different aspects of business:

Tracking Key Performance Indicators (KPIs):

Use Case: Regular monitoring of critical business metrics like sales performance, customer engagement, and operational efficiency.
Impact: Enables businesses to keep a pulse on their health and performance, swiftly identify areas of concern, and track the effectiveness of strategic initiatives.

Deep Diving into KPIs:

Use Case: Analyzing underlying factors behind KPI movements. For instance, understanding the reasons for a spike in customer churn or a drop in sales in a particular region.
Impact: Offers nuanced insights into the drivers of business performance, facilitating targeted interventions and more informed strategic decisions.

Actionable Insights Based on KPIs:

Use Case: Identifying potential customer churn and developing retention strategies, or spotting high-performing market segments for targeted marketing campaigns.
Impact: Transforms data into direct action plans, allowing businesses to proactively address issues or capitalize on emerging opportunities.

Predictive Analytics for Future Trends:

Use Case: Using historical data to forecast future sales trends, anticipate market changes, or predict customer behavior.
Impact: Empowers businesses to plan ahead, allocate resources more efficiently, and stay ahead of market trends.

Personalization and Customer Experience:

Use Case: Tailoring marketing messages, product recommendations, and customer interactions based on individual customer data.
Impact: Enhances customer satisfaction and loyalty, leading to increased sales and a stronger brand reputation.

Operational Efficiency and Process Optimization:

Use Case: Analyzing operational data to identify bottlenecks, inefficiencies, or areas for cost reduction.
Impact: Leads to streamlined operations, reduced costs, and improved profitability.

Risk Management and Compliance:

Use Case: Monitoring and analyzing data to identify potential risks and ensure compliance with regulations.
Impact: Helps in mitigating risks, avoiding legal penalties, and maintaining a strong brand reputation.

Strategic Market Insights:

Use Case: Understanding market trends, customer preferences, and competitive dynamics.
Impact: Assists in strategic planning, market positioning, and long-term business growth.

Innovation and Product Development:

Use Case: Leveraging customer feedback and market data to inform new product development and innovation strategies.
Impact: Drives the creation of products and services that meet evolving market needs, ensuring the company remains competitive and relevant.

Employee Performance and HR Analytics:

Use Case: Assessing employee performance, predicting turnover, and optimizing recruitment strategies.
Impact: Enhances human resource management, leading to a more engaged and productive workforce.

Limitations of Current Data Products

While current data products excel in presenting KPIs through engaging visualizations, they often fall short in providing a deep understanding of these metrics and fail to offer actionable recommendations. The limitations inherent in current data products not only affect their functionality but also significantly impact the generation of value and the realization of expected Return on Investment (ROI). Here's how these shortcomings translate into missed opportunities for businesses:

Shallow Analytical Depth:

Observation: These tools often provide only a superficial layer of analysis, offering broad overviews rather than deep, insightful examinations of KPIs.

Impact on Value and ROI: This lack of depth means that businesses might miss out on critical insights necessary for strategic decision-making. The inability to fully understand and act on data leads to missed opportunities, directly affecting the potential return on their data investment.

Dependence on Manual Processes:

Observation: Business users frequently need to resort to manual methods like SQL queries or complex Excel operations to derive deeper insights.

Impact on Value and ROI: This reliance on manual processes not only slows down the decision-making but also increases the likelihood of errors. It hampers productivity and elongates the time to value, thus diminishing the ROI from these data products.

Limited Actionable Insights

Observation: Many data products fail to provide actionable recommendations based on the data.

Impact on Value and ROI: Without clear guidance on how to act on the insights provided, businesses may struggle to translate data analysis into tangible business outcomes. This limits the actionable value derived from the data, thereby affecting the ROI.

Inefficient Business User Empowerment:

Observation: Users often depend on manual, ad-hoc processes or require assistance from data specialists for complex business objectives.

Impact on Value and ROI: This inefficiency leads to a slower response to market changes and hinders the ability of businesses to capitalize on emerging opportunities. The delayed or sub-optimal decision-making process can significantly reduce the overall ROI of these data products.

Restricted Real-Time Decision Making:

Observation: The lack of real-time data processing capabilities restricts the ability to make timely decisions.

Impact on Value and ROI: In today's fast-paced business environment, delayed insights can result in missed opportunities and reduced competitive edge, directly impacting the ROI.

In summary, the existing limitations of data products in delivering deep, actionable insights and their dependence on manual interventions not only restrict their functional utility but also significantly impede their potential to generate value and achieve the expected ROI. This underscores the need for more advanced, user-friendly, and automated data solutions to fully harness the power of data-driven decision-making.

The Future of Data Products: Expectations

The integration of Generative AI into data products marks a significant leap in overcoming current limitations. Gen AI-driven tools are designed to accept high-level business queries, enabling users to directly interrogate their data and knowledge base. This capability transforms complex problem-solving, allowing businesses to extract nuanced insights and actionable solutions from their data with unprecedented ease. By simplifying the analysis of complex data sets, these AI-enhanced tools facilitate deeper, more strategic decision-making, directly impacting value generation and ROI. The automation of intricate data processes eliminates the need for manual intervention, streamlining workflow and accelerating business responses. In essence, Gen AI-enabled data products empower businesses to address and solve complex business problems efficiently, leveraging their data to its fullest potential.


Adopting Generative AI data products, while promising, comes with its set of challenges. Firstly, data quality remains a critical concern. Gen AI systems are only as good as the data fed into them, meaning that inaccurate or low-quality data can lead to unreliable outcomes. Secondly, there's the issue of culture and trust in Gen AI. Businesses must cultivate a culture that embraces AI-driven decision-making, which requires building trust in the AI’s capabilities and outputs. This can be a significant shift for organizations accustomed to traditional data analysis methods. Thirdly, integrating Gen AI into existing workflows presents another hurdle. Organizations need to redesign their processes to accommodate the new capabilities and insights offered by Gen AI, which can be a complex and time-consuming endeavor. Lastly, while Gen AI in data products is extremely promising, it is not yet a standard practice in the industry. This nascent stage means that businesses may face uncertainties regarding best practices, long-term viability, and ongoing support. Overcoming these challenges is essential for businesses to fully leverage the potential of Gen AI in data analytics and decision-making.

How Cimba.ai addresses these challenges? 

Scoping the problem

Cimba.ai advocates for a gradual and focused approach to AI adoption. Instead of attempting a broad implementation ('boiling the ocean'), it suggests starting with specific, high-value use cases. By allowing AI agents access to only a select, high-quality data subset, the system ensures more reliable outcomes. Additionally, Cimba.ai configures its agents to abstain from responding when adequate context is lacking, enhancing the accuracy and relevance of the insights provided.

Emphasis on Experimentation

The platform emphasizes the importance of thorough experimentation and training of AI agents before full-scale deployment. Users can conveniently train these agents using straightforward SQL queries or by leveraging existing query histories from systems like Snowflake. By iteratively accepting answers and incorporating substantial business context, Cimba.ai ensures that the AI solutions are finely tuned to meet specific business needs.

Implementation of Testing & CI/CD Platforms

Cimba.ai places a strong emphasis on the reliability and efficiency of AI-enabled data products. This is achieved through the implementation of comprehensive testing and Continuous Integration/Continuous Deployment (CI/CD) platforms. These systems are integral to the smooth and successful rollout of new AI capabilities, ensuring they meet the necessary standards and function seamlessly within existing business processes.


AI-enabled data products represent a significant leap forward in the realm of data analytics and business intelligence. While they have shown immense promise, widespread success stories are still emerging. As the landscape continues to evolve, businesses that adapt and leverage these new technologies will likely find themselves at the forefront of innovation and success.

Latest Blog Post

Data Products
19 Jan. 2024
25 A
Future of Data
In the realm of business and technology, the term "data product" has become increasingly prominent. Traditionally...
Read more
Data Products
22 Jan. 2024
25 A
Deep Dive into Your Data with Cimba.ai
Cimba.ai is changing this narrative by harnessing the power of natural language in data analysis, making...
Read more
Data Products
22 Jan. 2024
25 A
Get Recommended Next Steps Based on Insight with Cimba.ai
staying ahead of the competition is crucial. With Cimba.ai, businesses are not just equipped to gather advanced insights...
Read more
Contact us today and let us know what you need
Contact us