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Proactive AI for CPG and wholesale

You find out how the account performed a month too late

Cimba watches sell-through, trade spend, and retailer performance across every account, continuously, and routes the Next Best Action to the person who owns the relationship while the quarter is still live.

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What changes

The data arrives late, aggregated, and from someone else

Cimba runs analytics, the Next Best Action, and task execution in one platform, reading the systems you already use. Your ERP and trade systems stay the book of record.

  • Sell-through is somebody else's number

    You see your shipments in real time and your sell-through when the retailer sends it. By the time a slow start at one account is visible, the promotion funding it has already been spent.

    With Cimba: Cimba reads retailer data as it lands and flags the slow start while the budget behind it is still unspent.

  • Trade spend is measured after the fact

    Most trade spend is evaluated at the end of a quarter against a plan set at the beginning of one. The accounts where it was working and the accounts where it was not look the same until then.

    With Cimba: Cimba scores each program while it runs, so those two groups separate in week two rather than at close.

  • Account teams carry more than they can watch

    A sales team covering dozens of retailers cannot manually watch every one. The accounts that get attention are the ones that escalate, which is the wrong selection.

    With Cimba: Cimba watches every account continuously and ranks them, so attention follows the money rather than the noise.

Why CPG and wholesale teams choose Cimba

Every account watched, not just the loud ones

Continuous scoring across the whole account base, so the quiet decline gets the same attention as the escalation.

Trade spend judged while it can still be moved

Promotion performance read against sell-through during the promotion, not at the quarterly review when the money is already committed.

Distribution gaps surfaced early

Voids, delisting risk, and distribution drift flagged as they appear rather than discovered in a quarterly audit.

Routed to whoever owns the account

The recommendation reaches the account manager with the reasoning, the numbers, and the retailer context attached.

Fast to prove, safe to trust

New workflows go live in under a week, on a SOC 2 Type II platform with role-based access and an append-only audit trail on every run.

Cuts alerts, doesn't add them

Cimba replaces the scattered alerts your team already gets across your ERP, trade systems, and retailer feeds with one prioritized Next Best Action, routed to the person who owns the account. Not another dashboard or feed to check.

Proven at scale

Every account scored continuously, not just the ones that escalate

A manufacturer selling through dozens of retail accounts moved from a quarterly review cycle to one continuously scored view of sell-through, trade spend, and distribution.

Thousands

operators on Cimba

10

business units

< 1 wk

to launch a workflow

The challenge

Account performance was reviewed on a quarterly cycle against data that arrived weeks after the period it described. Account managers covered more retailers than anyone could watch by hand, so attention followed escalations rather than opportunity.

With Cimba, one continuously scored view

  • Sell-through and shipment data read together, so a divergence surfaces as it opens rather than at the review
  • Promotion performance scored while the promotion is still running
  • Every flag routes to the account manager with the Next Best Action attached

Proven at scale

At Swiggy, account managers on Cimba hit their monthly GMV targets faster than before, and each one covers far more accounts than in the past.

Governance

Every recommendation can be traced back

Trade spend and deduction decisions get challenged, sometimes months later and sometimes by the retailer. Every run on Cimba is logged with the inputs it read, the logic it applied, and the person it routed to, on an append-only audit trail. When someone asks how a number was reached, the answer is on record rather than reconstructed.

We finally have AI we can audit. Cimba gave us the confidence to operationalize intelligence across our org.
Director of Business Operations, iCreditWorks

SOC 2 Type II. Role-based access, so each account team sees its own book. An append-only audit trail on every run.

CPG and wholesale workflows Cimba runs

Sell-through and shipment divergence

Read what you shipped against what the retailer sold, and flag the accounts where the two are pulling apart.

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Ready to see the account while the quarter is still live

See how Cimba turns sell-through, trade spend, and distribution signals into early warnings and the Next Best Action.

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Frequently asked questions

By scoring every account continuously on sell-through, trade spend, and distribution, and surfacing what needs attention with a recommended next step, rather than reviewing performance a quarter after it happened.

Yes. Cimba reads the systems and feeds you already have and works alongside them. Your ERP and trade systems stay the book of record.

By reading promotion performance against sell-through while the promotion is still running, so the money still uncommitted can be moved.

BI shows what happened and waits for a question. Cimba watches continuously, explains the why, recommends the next step, and can carry it out.

Sales and account management, trade marketing, demand planning, and revenue management each get a governed view and the Next Best Action for their area.

Yes. SOC 2 Type II, role-based access, and an append-only audit trail on every run.